Increasing visitation in 2025 starts with working smarter, not harder. Did you know 96% of Destination Marketing Organizations (DMOs) say social media is a big deal for reaching their audience?…
Community engagement is the backbone of thriving groups, whether it’s a local town or an online community of shared interests. Building connections, fostering collaboration, and inspiring participation can transform any…
What if you could turn a forgotten street corner into a bustling community hub? Or transform an ordinary park into a lively gathering spot for locals and tourists alike? Welcome…
Community engagement is an essential component of building strong connections, fostering collaboration, and driving collective growth. Whether you’re a destination marketer, an online group administrator, or a brand manager, understanding…
As the holiday season approaches, it's the perfect time to spark some festive cheer with creative digital passports! Families are planning seasonal activities, friends are gathering for holiday celebrations, and…
We’ve completely transformed how Seeker XP manages offers and are excited to introduce Offers & Rewards, a fresh approach to engaging audiences with incentives! With Offers & Rewards, users can…
Today, we are thrilled to announce the launch of the world’s first interactive map dedicated to woman-owned businesses in tourism and hospitality. Spearheaded by our friends at Wanderful, the leading…
Coachella is not just a music festival; it’s a cultural phenomenon that draws thousands of music lovers and influencers from around the world. Brands have recognized this unique opportunity to…
As destination marketers, fostering community engagement while promoting local attractions is crucial to the mission. One innovative way to connect with nature enthusiasts and encourage exploration is by creating a…
Small Business Saturday offers a fantastic opportunity for communities to rally around local businesses and boost the local economy. With a growing enthusiasm for supporting small enterprises, leveraging gamification can…
Imagine having a community events calendar that's not only a tool but a vibrant resource that everyone in your community loves to use. That's the dream, right? For destination marketers…
In an age where data privacy concerns are at an all-time high and consumers are more aware of how their information is being used, zero party data has emerged as…
In the evolving world of destination marketing, creating unique and engaging ways to attract tourists is a constant challenge. Enter the concept of experience-driven digital passports. Unlike traditional digital passports…
Looking to elevate your event? Creating immersive experiences and activation zones is becoming increasingly popular for boosting ROI. With new digital tools emerging daily, enhancing attendee engagement through activations has…
South by Southwest (SXSW) takes place every March in Austin, Texas, transforming the city into a bustling hub of creativity and innovation. For these few days, brands from around the…
GoCamp, the award-winning boutique campervan rental service, has teamed up with Seeker to launch the VanLife Adventure Trail. This check-in challenge is designed to enhance the campervan experience through a…
In the post-pandemic world, experiential marketing is back on the rise as an effective and disruptive way for brands to create memorable and immersive experiences that engage consumers and drive…
In today’s digital age, user-generated content (UGC) has become a valuable asset for marketers. Photo challenges, particularly those utilizing digital passports, offer a dynamic way to harness this content and…
Digital passport technology is transforming the landscape of experiential marketing by offering new, interactive ways to engage consumers and enhance their experiences. As brands seek innovative methods to connect with…
Boost your destination's eco-appeal with 14 actionable, sustainable marketing strategies. From promoting local organic cuisine to highlighting green travel packages, attract eco-conscious travelers now.
Experiential marketing is rapidly evolving, offering brands innovative and dynamic ways to connect with their audiences. As consumer expectations shift, staying ahead of these trends is crucial. This article covers…
