90+ Event Categories to Organize Your Community Calendar
Imagine having a community events calendar that's not only a tool but a vibrant resource that everyone in your community loves to use. That's the dream, right? For destination marketers…
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26 🤯 Stats About Experiential Marketing in 2026
Experiential marketing isn’t just growing, it’s outperforming everything. The stats in 2026 show it is solidifying its position as the premier marketing strategy to build trust and brand loyalty. What…
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Tourism Industry: A Complete Guide for 2026
What is the tourism industry? The tourism industry encompasses all activities, businesses, and services related to people traveling away from their primary residence, whether for leisure, business, culture, health,…
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Experiential Marketing: Everything You Need to Know in 2026
Experiential marketing has rapidly evolved from a niche tactic into a core strategy for cutting through the digital noise and building authentic consumer relationships. The emphasis on creating immersive and…
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19 Brilliant Brand Activations at Coachella
Coachella is not just a music festival; it’s a cultural phenomenon that draws thousands of music lovers and influencers from around the world. For brands, the festival has become one…
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Beginner’s Guide to Community Engagement + 7 Winning Examples
Community engagement is an essential component of building strong connections, fostering collaboration, and driving collective growth. Whether you’re a destination marketer, an online group administrator, or a brand manager, understanding…
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2026 Guide to Brand Activations + 18 Winning Examples
Consumers are tuning out of traditional advertising at record rates. They want to do something, not just see something. They want to show up, participate, explore, and share. The brands…
29 Fresh Strategies to Drive Community Engagement in 2026
Community engagement is the backbone of thriving groups, whether it’s a local town or an online community of shared interests. Building connections, fostering collaboration, and inspiring participation can transform any…
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23 Event Activation Ideas to Crush Attendee Engagement
Experiential marketers know the truth that ticket sales don't tell: getting people through the door is the easy part. Turning attendees into active participants- people who engage, share, and come…
12 Essential Tools for DMOs to Grow Website Traffic in 2026
Increasing visitation in 2026 starts with working smarter, not harder. Did you know 96% of Destination Marketing Organizations (DMOs) say social media is a big deal for reaching their audience?…
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How to Craft Gamified Digital Passports
In the evolving world of destination marketing, creating unique and engaging ways to attract tourists is a constant challenge. Enter the concept of gamified digital passports. Unlike traditional digital passports…
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Placemaking: Transforming Public Spaces into Vibrant Places
What if you could turn a forgotten street corner into a bustling community hub? Or transform an ordinary park into a lively gathering spot for locals and tourists alike? Welcome…
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Top 12 Digital Passports to Launch This Holiday Season
As the holiday season approaches, it's the perfect time to spark some festive cheer with creative digital passports! Families are planning seasonal activities, friends are gathering for holiday celebrations, and…
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Introducing Offers & Rewards
We’ve completely transformed how Seeker XP manages offers and are excited to introduce Offers & Rewards, a fresh approach to engaging audiences with incentives! With Offers & Rewards, users can…
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Introducing Woman-Owned: New Tool Spotlights Woman-Owned Businesses
Today, we are thrilled to announce the launch of the world’s first interactive map dedicated to woman-owned businesses in tourism and hospitality. Spearheaded by our friends at Wanderful, the leading…
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Engaging Nature Enthusiasts with a Bird Watching Passport
As destination marketers, fostering community engagement while promoting local attractions is crucial to the mission. One innovative way to connect with nature enthusiasts and encourage exploration is by creating a…
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How to Leverage Gamification to Crush Your #ShopLocal Goals This Small Business Saturday
Small Business Saturday offers a fantastic opportunity for communities to rally around local businesses and boost the local economy. With a growing enthusiasm for supporting small enterprises, leveraging gamification can…
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Zero-Party Data: Complete Guide + 9 Strategies to Collect It
In an age where data privacy concerns are at an all-time high and consumers are more aware of how their information is being used, zero party data has emerged as…
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39 Examples of Iconic Brand Activations at SXSW
South by Southwest (SXSW) takes place every March in Austin, Texas, transforming the city into a bustling hub of creativity and innovation. For these few days, brands from around the…
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GoCamp Partners with Seeker to Launch the VanLife Adventure Trail Challenge
GoCamp, the award-winning boutique campervan rental service, has teamed up with Seeker to launch the VanLife Adventure Trail. This check-in challenge is designed to enhance the campervan experience through a…
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Photo Challenges: Unlocking the Power of Digital Passports to Collect UGC
In today’s digital age, user-generated content (UGC) has become a valuable asset for marketers. Photo challenges, particularly those utilizing digital passports, offer a dynamic way to harness this content and…