The Effortless Challenge: DevRev's Gamified Conference Experience

DevRev is a leading AI technology company that builds tools to help businesses deliver faster, smarter customer support. At their annual Effortless Conference at Levi’s Stadium in Santa Clara, they partnered with Seeker XP to turn a packed one-day agenda into an interactive challenge that got attendees moving, connecting, and competing for prizes.

Overview

DevRev wanted more than a passive conference experience. Levi’s Stadium was packed with keynotes, breakout sessions, sponsor booths, and networking moments, but without a reason to explore all of it, most attendees would stick to whatever was on their agenda and call it a day.

The Effortless Challenge gave them a reason to move. Attendees joined via QR code, earned badges by checking in across five different activity types, and competed for a share of $1,400 in prize gift cards. Three badges unlocked entry into a $200 gift card drawing. All five put them in contention for a $500 grand prize.

Every check-in also prompted attendees to upload a photo, turning a day of conference sessions into a running feed of real, attendee-generated content tied to specific moments across the event.

At a Glance

Activation: Effortless Challenge
Location: Santa Clara, CA
Timeline: One-day conference (October 17, 2024)
Audience: Conference attendees and DevRev community
Use Cases: Event Activation, Brand Activation
Experience Type: Check-in Challenge
Industry: Brands & Marketers, Event Organizers
Key Features: Digital Badges, Photo Check-ins, Leaderboard, QR Codes
Platform: Seeker XP

About DevRev

DevRev is an AI technology company that builds tools to help software companies move faster, stay aligned, and keep customers at the center of how they work. Their platform connects support, product, and growth teams on a single system, with AI handling the operational load so those teams can focus on what they’re actually good at.

The annual Effortless Conference is DevRev’s flagship community event, gathering customers, partners, and practitioners to explore the future of AI-powered enterprise software. The 2024 edition drew an engaged audience of tech leaders and DevRev power users. Exactly the kind of community worth activating.

How it Worked

DevRev built and launched the Effortless Challenge in under a week using Seeker XP’s Experience Builder, no developers needed.

Attendees discovered the challenge through QR codes placed on signage throughout Levi’s Stadium. Scanning brought them to the Effortless Challenge experience page, which laid out the prize structure and explained how to participate. Sign-in was fast via Google or email, with participant data captured automatically through Seeker XP’s onboarding flow.

The challenge featured 5 collectible badges, each tied to a different activity type across the conference:

Check in at a breakout session
Book a meeting with the DevRev team
Check in at the keynote
Check in at 3 sessions
Check in at a sponsor booth

Unlocking 3 badges entered participants into a $200 gift card drawing, giving them a reason to push past their planned agenda and explore more of the event. Unlock all 5 and they were in for a $500 grand prize gift card draw. A live leaderboard kept the standings visible all day, adding a competitive edge that kept participants moving long after they’d planned to stop.

Activities

Session and Booth Check-ins

Attendees checked in at keynotes, breakout sessions, and sponsor booths to earn badges and unlock rewards.

Photo Posts

Each check-in prompted a photo upload, capturing real moments from across the conference floor.

Community Connections

Participants earned credit for meeting new people and booking time with the DevRev team throughout the day.

Badges

Rewards

Participants had two ways to win:
Unlock any 3 badges for a chance at a $200 gift card drawing
Unlock all 5 badges to be entered for one of the $500 grand prize gift cards.

With $1,400 in prizes on the line, there was plenty of motivation to keep going.

Why We Love It

Built in under a week

Seeker XP's Experience Builder made it fast to go from idea to live activation without any custom development.
Turned passive attendees into active participants

The challenge gave people a structured reason to explore every part of the conference, from keynotes to sponsor booths to networking moments.
Generated authentic UGC at scale

Photo check-ins created a real-time stream of attendee content tied to specific moments across the event, ready to use across DevRev's marketing channels.
Delivered real value to sponsors

Badge activities that required booth visits gave sponsors guaranteed, incentivized foot traffic, not just passive passersby.

UGC from the Effortless Conference

Attendees captured their Effortless Conference moments in real time, from keynote check-ins to spontaneous connections at activation zones. Every photo is a genuine moment from the DevRev community.