ART TRAIL PLATFORM
The Mobile Pass Built for Art Trails
Turn your sculpture trail, mural walk, or public art tour into a guided, gamified journey. Visitors check in at every piece, learn the story behind the artist, and complete the trail — and you finally get the data to prove the impact.
Powering engagement for leading organizations
THE PROBLEM
Why most art trails struggle to reach their audience
Static maps and printed brochures don’t tell visitors who the artist is or why the piece matters. QR codes on each sculpture lead to a different web page — or nowhere at all. Pieces are spread across neighborhoods, and most visitors only ever see the two or three closest to where they parked. After the trail wraps, you’re left guessing — Did anyone visit? Which artists got the most attention? Did we reach beyond the usual gallery crowd?
THE FIX
An Art Trail Pass solves all of it.
- No app to download
- Every sculpture, mural, and installation in one place
- Artist stories, photos, and inspiration at every stop
- Every visitor captured as a first-party contact you own
CUSTOMER SPOTLIGHT
Art Trails, powered by Seeker XP
Peoria County Bison Trek: America 250
PEORIA COUNTY, ILLINOIS
The Peoria County Bison Trek turns the county’s 200th birthday celebration into a county-wide public art adventure. More than 40 life-sized fiberglass bison — each painted by a different local artist, sponsored by a local business, school, or organization — are installed at parks, downtowns, and storefronts across Peoria County. Visitors follow the herd, check in with a selfie at each sculpture, and uncover the story behind every artist and sponsor along the way.
Originally launched for the county’s bicentennial, the program proved so popular that Peoria County extended it through July 4, 2026 to coincide with America 250 — turning a one-time celebration into a year-plus cultural tourism driver. Participants earn digital badges as they visit each bison, with monthly prize drawings from Wildlife Prairie Park keeping engagement high across multiple seasons.
The result is a free, family-friendly trail that pulls locals into neighborhoods they’d never otherwise visit, supports the small businesses sponsoring each sculpture, and gives the county verified visitor data they can carry into future bicentennial and America 250 programming.
How it works
From signup to first sculpture in under a minute
01
Visitors join with one tap
No app, no download, no friction. Visitors scan the QR code on a sculpture plaque or trail map and they’re in.
02
They check in as they explore
At every sculpture, mural, or installation, visitors check in via geolocation, QR code, or photo selfie — unlocking the artist’s story and earning badges as they go.
03
You see everything in real time
Sign-ups, check-ins, top-visited pieces, completion rates — all in your Seeker dashboard.
FEATURES
Designed to Power Art Trails
Purpose-built to celebrate local artists, guide visitors through every piece, and prove the cultural impact of your public art program — from launch through wrap-up reporting.
No-Code Art Trail Builder
Launch your branded art trail in days, not weeks. Drag, drop, customize — no developers required.
Rich Artist & Artwork Listings
Every sculpture, mural, or installation gets a rich profile: artist bio, inspiration, photos, sponsor credit, and location info.
Custom Categories & Filters
Define any categories that matter to your trail — neighborhood, medium, artist, sponsor, theme. Visitors filter and find the pieces that match their interests in seconds.
Flexible Check-in Methods
Visitors verify their stop by geolocation, QR code on the plaque, manual code, or photo selfie — whichever fits each location. No staff required, no friction.
Offers & Redemptions
Reward visitors for visiting specific pieces, completing neighborhood clusters, or finishing the full trail — driving foot traffic to nearby cafés, galleries, and sponsor businesses.
Leaderboards & Activity Feeds
Build community around your trail with live activity feeds showing recent check-ins and visitor photos. Encourage friendly competition and inspire visitors to track down every piece.
Interactive Map and List Views
Help visitors discover artwork with location-aware maps and list views — with the distance to each piece shown in real time.
Custom Digital Badges
Reward visitors with collectible badges as they complete neighborhood clusters, artist series, or the full trail — driving motivation and social sharing.
Collect UGC
Turn every visitor into a contributor. Participants snap and submit selfies at each piece, building a living archive of how your art trail comes to life. Organizers manage submissions with one-click download or delete.
Interactive Questions
Invite visitors to share what each piece made them think or feel. Capture reactions, surface favorite artists, and give participants a richer connection to the work — while collecting insight you can share with artists, sponsors, and funders.
Real-Time Insights
See sign-ups, check-ins, top-visited artworks, and completion rates as they happen — not weeks after the program ends.
First-Party Visitor Data
Every visitor becomes an opted-in contact you own — perfect for grant reporting, sponsor recaps, and bringing them back for the next exhibition, mural unveiling, or trail expansion.
WHO IT'S FOR
Built for the Organizations Behind Art Trails
Public Art Commissions & Arts Councils
Drive engagement with the public art you’ve already funded. Connect visitors with the artists behind every piece — and prove the cultural impact to city councils, funders, and the public.
Cities, Counties & DMOs
Turn public art into a cultural tourism driver. Pull visitors into neighborhoods beyond downtown, support small businesses sponsoring each piece, and capture the visitor data that makes the next budget cycle easier.
Museums & Sculpture Parks
Extend your collection beyond the gallery walls. Connect outdoor installations and off-site pieces to a single guided experience, drive cross-visitation, and turn casual visitors into members and supporters.
Business Improvement Districts & Mural Festivals
Make every mural and pop-up installation findable. Track foot traffic to participating storefronts, give sponsors measurable results, and turn a weekend festival into a year-round destination.
Why Organizations Choose Seeker XP for Art Trails
Drive cultural tourism
Every check-in is a verified visit you can point to in grant reports, board presentations, and sponsor recaps.
Build an audience you own
Build a permanent audience of opted-in visitors you can re-engage for new installations, exhibitions, and trail expansions.
Celebrate every artist
Pair every piece with the artist’s bio, photos, and inspiration — putting the people behind the work front and center.
Reach younger audiences
A mobile-first, gamified experience makes public art exploration engaging for students, families, and digital-native visitors.
Support grant & sponsor reporting
Real engagement and demographic data turns your trail into a fundable, sponsor-ready cultural asset year after year.
Expand without overhead
Add new pieces, neighborhood clusters, or themed sub-trails in minutes — no developers, no app updates, no reprinted maps.
Launch your Art Trail Pass in Under 2 Weeks
Resources
Digital Passport Launch Kit
The Digital Passport Launch Kit is your all-in-one resource for creating engaging, high-impact campaigns. Packed with tools, templates, and best practices, it equips any organization—from destinations to brands and events—with everything needed to launch, promote, and maximize the success of their Digital Passport.
- Campaign Checklist
- Customizable Templates
- Step-by-Step Instructions
FAQ
An Art Trail Pass is a digital, mobile-first experience that lets visitors discover every sculpture, mural, and installation on your trail in one place, learn about the artists behind each piece, check in as they explore, and earn rewards for completing the journey. It replaces the printed map and dedicated app — no download required.
Apps require downloads, app store approvals, and ongoing maintenance — a major barrier for visitors who stumble onto a sculpture and want info right now. A Seeker XP Art Trail Pass works in any mobile browser. Visitors scan the QR code on the plaque or tap a link and they’re in. That removes the single biggest source of drop-off in public art programs.
No. The Art Trail Pass works entirely in the mobile browser. Visitors can save it to their home screen for quick access during a long trek, but no app store install is ever required.
Several flexible options: geolocation (the visitor’s phone confirms they’re at the piece), QR code scan (printed on the plaque or sponsor signage), manual code, or photo upload — perfect for selfies with a sculpture. Most art trails use a mix of methods to fit different installation environments.
Yes. Every piece can include the artist’s bio, photos of the work in progress, the inspiration behind the design, sponsor credit, and links to the artist’s website or socials. The pass is your container for everything that won’t fit on the plaque itself.
Most organizations launch their pass in under two weeks using Seeker XP’s no-code Experience Builder. Our customer success team supports you through onboarding, content setup, and launch — including help structuring artist profiles, badges, and neighborhood clusters.
Yes. Art trails grow. New sculptures, murals, or themed sub-trails (e.g. a mural festival edition, a new artist series, a holiday installation) can be added at any time — your audience and badges carry forward across expansions.
You see real-time sign-ups, total check-ins, top-visited pieces, completion rates, visitor email addresses (opted-in), demographic data where collected, and aggregate engagement metrics. After the program, you get an exportable wrap-up report ready for board meetings, grant reports, and sponsor recaps.
Seeker XP offers flexible pricing tiers based on the size of your trail and the number of pieces/campaigns you run. We work with arts councils, public art commissions, BIDs, museums, and city tourism offices of all sizes. Book a demo for a tailored quote.