RESTAURANT WEEK PLATFORM
The Mobile Pass Built for Restaurant Week
Turn your town’s biggest dining event into a measurable, citywide adventure. Diners check in, earn rewards, and rediscover local restaurants — and you finally get the data to prove the impact.
Powering engagement for leading organizations
THE PROBLEM
Why most Restaurant Week initiatives underperform their potential
Printed dining guides get tossed. PDF menus get buried in inboxes. Dedicated apps require downloads diners won’t make for a 10-day event. And after the week ends, you’re left guessing — Did we drive foot traffic? Did diners try someone new? Which restaurants got traction?
THE FIX
A Restaurant Week Pass solves all of it.
- No app to download
- Every participating restaurant in one place
- Every check-in tracked in real time
- Every diner captured as a first-party contact you own
CUSTOMER SPOTLIGHTS
Restaurant Week Campaigns, powered by Seeker XP
Westy Restaurant Week
Westminster, Colorado
Westminster’s inaugural city-wide Restaurant Week launched in April 2026 with 400+ pass participants, ~40 participating restaurants, and over $3,500 in donated gift cards as prizes.
Diners checked in across five price tiers ($15–$55) for breakfast, lunch, and dinner — and the City of Westminster came out with first-party diner data, real-time engagement insights, and a marketing flywheel for next year.
Visit Mesa Banana Week
Mesa, Arizona · Award-Winning Campaign
When the Savannah Bananas brought their sold-out Banana Ball World Tour to Mesa, Visit Mesa turned the moment into a citywide foodie experience. The Banana Pass connected diners to 14 local businesses serving banana-themed treats and deals, with check-in challenges that entered participants to win tickets to the sold-out games.
The result: 488,000 media impressions, 4,000+ pass views, and the 2025 Arizona Governor’s Conference Best Marketing Campaign award.
How it works
From signup to first check-in in under a minute
01
Diners join with one tap
No app, no download, no friction. Diners scan a QR code or tap a link and they’re in.
02
They check-in as they dine
At every participating restaurant, diners check in via geolocation or QR — earning points, discounts, badges, and prizes.
03
You see everything in real time
Sign-ups, check-ins, redemptions, top-performing restaurants — all in your Seeker dashboard.
FEATURES
Designed to Power Restaurant Week
Purpose-built to drive foot traffic and run a successful Restaurant Week campaign — from launch through wrap-up reporting.
No-Code Pass Builder
Launch your branded Restaurant Week pass in days, not weeks. Drag, drop, customize — no developers required.
Restaurant Listings With Menus & Offers
Every participating restaurant gets a rich profile: photos, hours, special menus, categories, and links.
Custom Categories & Filters
Define any categories that matter to your campaign — neighborhood, cuisine, price tier, meal time, dietary preference. Diners filter and find their perfect match in seconds.
Flexible Check-in Methods
Diners verify their visit by geolocation, QR code, and/or photo upload — whichever you choose for each restaurant. No staff training, no friction.
Earn Points, Unlock Rewards
Diners earn points at every check-in and redeem them for real prizes — campaign-wide rewards or restaurant-specific discounts.
Live Leaderboards & Badges
Drive return visits and friendly competition. Diners earn badges for hitting milestones and trying new spots.
Real-Time Analytics Dashboard
See sign-ups, check-ins, top restaurants, and redemption rates as they happen — not three weeks after the event ends.
First-Party Data Capture
Every diner becomes an opted-in marketing contact you own — not a Yelp lead, not a Google review.
WHO IT'S FOR
Built for the Organizations Behind Restaurant Week Campaigns
Destination Marketing Organizations
Drive overnight stays, midweek visitation, and measurable economic impact across your destination’s dining scene.
City & Economic Development Offices
Showcase local culinary culture and prove restaurant program ROI to council, stakeholders, and constituents.
Downtown Alliances & BIDs
Unite independent restaurants under one branded campaign and showcase your district’s character.
Restaurant Associations & Chambers
A member acquisition tool that delivers visible, measurable value to participating restaurants — and recurring renewal revenue for you.
Why Organizations Choose Seeker XP for Restaurant Week
Drive measurable foot traffic
Every check-in is a verified diner visit you can point to.
Capture first-party data
Build a permanent audience of opted-in diners you can re-engage year-round.
Prove economic impact
Real check-in and redemption data turns Restaurant Week into a defensible budget line.
Reduce overhead
Skip printed guides and one-off microsites. Update menus, listings, and offers in seconds.
Empower restaurants
Free co-marketing assets and QR codes make participating a no-brainer for every operator on your roster.
Run programs year-round
Restaurant Week, Cocktail Week, Brunch Trail, Margarita Month — one platform, unlimited campaigns.
Launch your Restaurant Week Pass in Under 2 Weeks
Resources
Digital Passport Launch Kit
The Digital Passport Launch Kit is your all-in-one resource for creating engaging, high-impact campaigns. Packed with tools, templates, and best practices, it equips any organization—from destinations to brands and events—with everything needed to launch, promote, and maximize the success of their Digital Passport.
- Campaign Checklist
- Customizable Templates
- Step-by-Step Instructions
FAQ
A Restaurant Week pass is a digital, mobile-first experience that lets diners discover all participating restaurants in one place, view special menus and offers, check in at each location, and earn rewards for exploration. It replaces the printed dining guide and dedicated app — no download required.
Apps require downloads, app store approvals, and ongoing maintenance. A Seeker XP digital pass works in any mobile browser — diners tap a link or scan a QR code and they’re in. That removes the single biggest source of drop-off in Restaurant Week marketing.
No. The Restaurant Week pass works entirely in the mobile browser. Diners can save it to their home screen for quick access, but no app store install is ever required.
Several flexible options: geolocation (the diner’s phone confirms they’re at the restaurant), QR code scan (printed table tents or check-out displays), manual code, or photo upload. Most organizers use a mix to fit different restaurant environments and engagement goals.
You can configure the pass to award participants prizes for reaching specific milestones. Additionally, participating businesses can provide discounts and offers for checking-in at their location.
Most organizers launch their pass in under two weeks using Seeker XP’s no-code Experience Builder. Our customer success team supports you through onboarding, content setup, and launch.
Yes. Many organizers, especially DMOs, run many campaigns throughout the year – for instance a Restaurant Week pass in spring, a Cocktail Week or Brunch Trail in summer, a Coffee Crawl in fall, and a Holiday Dining pass in winter – with the same participant database growing across campaigns.
You see real-time sign-ups, total check-ins, redemptions, top-performing restaurants, diner email addresses (opted-in), demographic data where collected, and aggregate engagement metrics. After the event, you get an exportable wrap-up report ready for your stakeholders.
Seeker XP offers flexible pricing tiers based on the size of your destination and the number of campaigns you run per year. Most Restaurant Week passes fall within typical DMO marketing budgets, and we work with cities, chambers, and DMOs of all sizes. Book a demo for a tailored quote.