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LG Turned a Mall Tour into a Must-See Innovation Experience

LG Canada launched the LG Innovation Experience across mall locations throughout Canada, giving shoppers the chance to step inside a 20×20 interactive installation and explore LG’s product lineup up close. Using Seeker XP’s QR code check-in mechanics, thousands of shoppers moved through four room vignettes, collected digital badges, and unlocked prizes — while LG captured first-party data on exactly how consumers engaged with each product.

Overview

LG Canada built a 20×20 installation at shopping mall locations across Canada, staging four home environment vignettes: the Immerse Room, Entertain Room, Refresh Room, and Explore Room. Each room showcased a different LG product category in a natural home setting. Participants joined the experience by scanning a QR code at the entrance, signed in via Google or email in seconds, then toured the installation scanning a unique QR code at each room to check in. After visiting all four zones, they unlocked a digital badge, a raffle entry for an LG product, and a 10% promo code toward any LG purchase. The activation gave LG granular data on which rooms drove the most engagement, which products got the most product-page clicks, and which demographics showed up at each location.

At a Glance

Activation: LG Innovation Experience
Location: Mall locations across Canada
Timeline: 5 weeks
Audience: Mall shoppers
Use Cases: Brand Activation, Product Launch, Retail Engagement
Experience Type: Check-in Challenge, QR Code Scavenger Hunt
Industry: Brands & Marketers
Key Features: Digital Badges, QR Codes, Geolocation Check-ins
Platform: Seeker XP
Results: 2000+ QR code scans with first-party consumer data

About LG x Match Retail

LG Electronics is a global leader in consumer electronics, home appliances, and mobile communications, operating in over 60 countries. In Canada, LG serves millions of households with products spanning OLED TVs, soundbars, refrigerators, washers, air purifiers, and more. The brand is built on a simple promise: Life’s Good.

The LG Innovation Experience was conceived and led by Match Retail, a Canadian experiential and retail marketing agency that specializes in bringing brands to life in physical spaces. Match Retail designed the 20×20 installation, managed the multi-city mall tour logistics, and brought Seeker XP in to power the digital engagement layer.

LG Canada’s challenge at mall activations is one every major consumer electronics brand faces: how do you get shoppers to slow down, engage with the full breadth of your lineup, and leave with something more than a vague brand impression? A static display gets looked at. An experience gets remembered. LG and Match Retail wanted the Innovation Experience to do the second thing, and to prove it with data.

They chose Seeker XP to power the engagement layer of the activation: a check-in challenge that rewarded shoppers for visiting all four room vignettes, captured verified contact information and demographics at sign-up, and gave LG’s marketing team a post-event dataset showing which products and rooms resonated most by location, day, and audience segment.

“[Seeker XP] has proven to be a very successful part of the program. Seeker’s client management and delivery under tight deadlines made it more incredible.”
Match Retail

How it Worked

Participants entered the 20×20 installation and were greeted by a QR code at the entrance. Scanning it opened the LG Innovation Experience on their smartphone: a quick sign-in via Google or email, and they were in. No app download, no form to fill out, no friction. Seeker XP captured their email address and demographic information in the background as part of the onboarding flow.

From there, shoppers explored the four room vignettes at their own pace. Each room had a unique QR code mounted in the space. Scanning it checked them into that zone, surfaced interactive product information for every LG product in the room, and updated their progress toward the reward. The product cards included specs, feature highlights, and direct links to learn more or buy — every tap tracked as a click-through in LG’s post-event dashboard.

The four zones participants moved through:

Immerse Room — LG’s immersive display and audio products
Entertain Room — LG OLED TVs, soundbars, and home entertainment
Refresh Room — LG home appliances in a natural kitchen and laundry setting
Explore Room — LG’s StanbyME, air solutions, and lifestyle products

Once all four zones were checked in, participants unlocked their rewards: a digital badge, a raffle entry for an LG product, and a 5% promo code valid on any LG purchase. Prizes were displayed throughout the installation, visible from the entrance to keep motivation high as shoppers moved through the rooms.

Activities

QR Code Check-Ins

Participants scanned a unique QR code in each room to check in and unlock interactive product cards.

Interactive Product Discovery

Each check-in surfaced product specs, feature highlights, and buy links for every LG product in that room.

Rewards Unlock

Completing all four zones earned participants a digital badge, a raffle entry, and a 10% LG promo code.

Badges

Rewards

After checking into all four rooms, participants claimed their rewards instantly through the Seeker XP interface.

Why We Love It

Frictionless Sign-Up, Real Data

Google and email sign-in meant zero drop-off at the door. LG walked away with verified contact info and demographic profiles for every participant who joined.
Product Discovery at Every Check-In

Each QR scan didn't just log a check-in: it opened an interactive product card right on the participant's phone. LG could see which products got the most clicks, in which rooms, at which locations.
Rewards That Drove Full-Installation Engagement

Unlocking the prize required visiting all four rooms, not just one. That design decision turned a casual walk-through into a structured journey through LG's entire product lineup.
Post-Event Intelligence LG Could Actually Use

The dashboard showed which zones had the best and worst participation by time of day and day of week, which demographics engaged most with which products, and which locations drove the most coupon redemptions: the kind of data that makes the next activation sharper.