Today marks a major milestone in Seeker’s journey. After two years of partnering with destinations, marketers, event producers, and experiential teams to examine the behavioral drivers of participation, we built something that meets the moment.
Introducing Seeker XP — the experience platform that transforms passive audiences into active participants. From food trails and digital passports to scavenger hunts, loyalty programs, and membership rewards, XP brings experiential campaigns to life – all in one platform.
Built on a new kind of real-world game engine that taps into core human motivation – social proof, rewards, progress, and achievement – XP supercharges engagement in physical spaces. Whether it’s a brand installation, event activation, tourism campaign, or a community initiative, XP drives foot traffic, increases dwell time, and delivers measurable impact.
What Makes Seeker XP Different
Most campaigns generate passive engagement – scrolling, viewing, tapping – at a time when AI is flooding the world with more content than ever. Seeker XP generates active engagement – moving, checking in, exploring, participating – cutting through the noise and driving real-world behavior.
How it works
Build and Customize to Achieve Your Engagement Goals
- Drag-and-drop Experience Builder
- Mix-and-match activity library (geo check-ins, post photos (collect UGC), scavenger hunts, Q&A, QR codes)
- Flexible points and rewards system
Publish and Share with Frictionless Activation
- QR-code access for instant participation
- Mobile-first – nothing to download or install
- Easy to embed anywhere – websites, partner pages, event signage
- One-click join with Google, email address or SSO
Motivate and Engage with Social Proof and Incentives
- Discounts, offers, and rewards with flexible tiers, redemption mechanisms, and reward paths that drive ongoing engagement and spend
- Custom badges that unlock as participants progress
- Progress tracking for a personalized experience
- Leaderboards & activity feeds to fuel visibility and friendly competition
Measure & Learn
- Foot traffic, top locations, top activities
- Analytics dashboards & behavioral insight
- Participation patterns and top achievements
Common Scenarios & Use Cases
Seeker XP is designed to adapt to a wide range of experiential campaigns. Here are some of the most popular ways organizations are using XP today:
Restaurant Weeks & Food Trails
Guide participants to local eateries, encourage spend, and reward visits.
Retail Districts & Savings Passes
Drive foot traffic between shops, highlight local merchants, and incentivize purchases or check-ins.
Campus Orientation & Student Engagement
Introduce new students to campus locations, services, organizations, landmarks and local businesses through meaningful exploration.
Tourism & Destination Marketing
Turn a city’s attractions, murals, historical stops, and small businesses into an interactive itinerary or cultural journey.
Brand Installations & Pop-Up Activations
Transform experiential marketing campaigns into interactive participation-driven experiences that generate UGC and buzz.
Trade Shows & Conference Engagement
Incentivize booth visits, product demos, or keynote sessions while gathering real engagement data.
Cultural & Museum Experiences
Help visitors engage more deeply with exhibits through scavenger hunts, trivia, and educational information.
Corporate & Employee Engagement
Boost connection and culture with gamified onboarding, team-building challenges, or office discovery trails.
How to Get Started
Seeker XP is now live, replacing Explore Challenges. All existing Explore Challenges customers have been automatically upgraded to the new platform. Legacy Challenges will remain active until March 31, 2026. For assistance with migrating to XP, please contact your CSM.
Join Our Live Seeker XP Webinar – December 10th
Want to see how Seeker XP actually moves people in the real world?
On December 10th, we’re hosting a live webinar that walks through the platform.
In this session, we’ll cover how to:
- Build an experience in minutes with the drag-and-drop Experience Builder
- Customize the experience with activities like check-ins and rewards such as offers and badges
- Use gamification to drive real-world participation
- Track performance with real-time analytics
Save your spot for December 10th and leave with fresh ideas (and a clear blueprint) for your next activation.