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Westminster, CO Makes Restaurant Week for Everyone
Westminster, Colorado has been quietly building one of the more interesting dining scenes in the Denver metro, with taquerias, family-owned Italian restaurants, craft breweries, fine dining, and everything in between spread across a city of 120,000 people that doesn’t always get credit for it. Westminster’s Economic Development Office wanted to change that, and partnering with Seeker XP to launch the city’s first-ever restaurant week was how they did it.
Overview
Westminster’s Economic Development Office built the 2026 Westy Restaurant Week around a free digital passport on Seeker XP.
For ten days in April, diners signed up at experiencewesty.com, browsed prix-fixe menus across nearly 40 participating restaurants, and checked in at each location via QR code to earn points and unlock badges.
Five collectible badges were available, each tied to a check-in milestone, with gift card drawings at every level and a leaderboard grand prize of up to $500 for the top three check-in leaders at close of the event.
At a Glance
- Activation: 2026 Westy Restaurant Week
- Location: Westminster, CO
- Timeline: April 17–26, 2026
- Audience: Westminster residents and visitors
- Use Cases: Restaurant Week, Shop Local, Gamified Loyalty
- Experience Type: Digital Passport, Check-in Challenge
- Industry: Economic Development, Destination Marketing
- Features: Digital Badges, QR Code Check-ins, Leaderboard
- Platform: Seeker XP
- Results: 409 participants, $3,500+ in prize gift cards
About the Organization
Westminster’s Economic Development Office is the city’s engine for business growth, retention, and community investment. The team works directly with local businesses to help them compete, connect with customers, and build toward a more vibrant local economy. Westy Restaurant Week was a natural extension of that work, a city-led initiative that gave Westminster’s restaurant community a promotional platform and gave residents a genuine reason to explore it.
“Our restaurants are vital to the growth, energy, and success of our community. We are thrilled to work together to put Westminster’s dining scene in the spotlight.”
— Mayor Claire Carmelia, City of Westminster
How it Worked
For economic development teams, the challenge is a familiar one: a city full of great restaurants that most residents have never tried. The passport addressed that directly. By tying badges and prize entries to cumulative check-ins rather than a single visit, the structure pushed diners past their usual spots and kept them coming back throughout the ten days.
Menus at $15, $25, $35, $45, and $55 did a lot of the heavy lifting. That range removed the guesswork for diners and gave every participating restaurant a clear promotional offer to get behind, from neighborhood staples like Jim’s Burger Haven and Windfall Brewing to full-service dining at Scalzotto Italian Restaurant and Bonefish Grill. For independently owned restaurants without marketing budgets, the passport put them in front of 409 participants who had a direct incentive to walk through the door.
A live leaderboard tracked total check-ins throughout the ten days, and the top three finishers competed for up to $500 in gift cards at close of the event. That competitive layer kept the most engaged participants coming back through the final day.
Activities
Dine Somewhere New
Participants browsed prix-fixe menus from nearly 40 Westminster restaurants on the passport and headed out to try places they'd never been before.
Check In & Collect Badges
At each restaurant, diners scanned a QR code to log their visit, earn points, and unlock one of five collectible badges tied to their cumulative check-in count.
Climb the Leaderboard
Total check-ins were tracked on a live leaderboard throughout the ten days, with the top three finishers at close of the event winning up to $500 in gift cards.
Badges
Checked in at 1 restaurant
100 points
Checked in at 3 restaurants
300 points
Checked in at 5 restaurants
500 points
Checked in at 7 restaurants
700 points
Check in at a local restaurant
100 points
Rewards
Westy Restaurant Week ran a tiered prize structure that rewarded diners at every stage of the passport, from their very first check-in to their seventh.
Badge prize drawings (gift cards awarded per badge unlocked):
- Westy First Bite (1st check-in): $30 gift card drawing
- Food Guru (3rd check-in): $50 gift card drawing
- True Foodie (5th check-in): $75 gift card drawing
- Top Taster (7th check-in): $100 gift card drawing
- Local Diner (check in at a local diner): $50 gift card drawing
Leaderboard grand prize drawing (total check-ins at close of event):
- 1st place: $500 in gift cards
- 2nd place: $300 in gift cards
- 3rd place: $200 in gift cards
All prize gift cards were donated by participating Westminster restaurants, putting over $3,500 back into the local dining community.